Don’t Give Up on Television Yet!

The Nielsen ratings are in and guess what: People are watching television more, not less.

4 hours and 49 minutes a day we watch the boob tube and that’s more than any other year since 1991-92.

This is good news for broadcasters who’ve watched, or at least have been told that they’re watching the audience move from tv to the pc.

Of course there are some notes: the amount of tv watched is affected by the number of tvs in a house and people are using DVRs more than we used VCRs.  Still, tv station owners and employees can some optimism in this report.

Here’s the report:

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