So which station had the best burglar tonight?
May sweeps started today so what did the two big stations in Memphis do? They both kicked off the book by hiring burglars to break into somebody’s house.
Apparently this stunt spiked the numbers in other markets recently, so WMC and that other station on the river figured if it plays in Peoria, it’ll play in Memphis. Both burglars appear to have had some tv experience by describing tornadoes.
Kudos first of all for teasing the story, but placing it in the third block. They seemed to recognize this was not news, it was a stunt and therefore did not belong in the first block. There’s bad weather afoot and that’s important, especially with Memphis in May starting this weekend. They led the newscast with a live report on what they’ll do if a tornado or severe storm hits the park with those thousands of people. Good decision.
Joe anchored the segment live from the house which I liked. Their burglar seemed to have more personality and a good sense of humor, he was fun to watch going through the house. He didn’t cover his face either. The video looked good, crisp and showed us everything the burglar was doing. Technically speaking, it was flawless.
WMC didn’t try to make a Hollywood production out of it either. No funny lighting, no spooky music. As classy as they could have done this stunt.
THE STATION ON THE RIVER
Was it just me or did it seem like you were watching Sam Phillips (rest his soul) going through this house? He was wearing some type of face cover which was distracting. Why did he have to cover his face? I thought he was a FORMER burglar. Maybe somebody should follow this guy home after the news.
What was with the red lights? The reporter live on the scene was covered in a creepy red light that distracted my attention from the point of the story. They also dusted off their copy of the “Murder She Wrote” soundtrack to add creepy music which made the whole thing look and sound rather amateurish. I felt like I was walking through a haunted house thrown together by a local high school band.
The station also opted to put this story at the very top of it’s newscast, except for a quick look at the bad weather moving in tomorrow. Guess there was no news in the mid-south today.
Their burglar did seem to get more of a haul in less time than the guy from WMC. This dude went through the house so fast it made me think he was going to hit the house next door when the show was over.
And did anyone else notice that even though the station was careful to shield his identity by covering his face, they didn’t bother to keep his license plate a secret. I’ll bet a good director back at the station said a dirty word when that came up on the screen.
I don’t know which station did this better. Both stunts were similar. I was hoping for a more dramatic “break-in” but both burglars just broke a glass window, reached in and unlocked the door.
I hated the red light and music from TSOTR. On WMC I liked the helicopter shot of the house but what gives WMC the win here was the reporting of recent statistics about break-ins in Shelby County. That actually helped make this a “news story” by giving relevance to the whole stunt. The other station seemed to be more interested in making it look like a bad independent film than the actual content.
thats just my 2-cents.