This should be interesting to keep an eye on. A weatherman from WBRZ in Baton Rouge got a ratings diary from Nielsen prior to the May sweeps. Instead of notifying them that he was employed at one of the tv stations being rated…he filled it out.
Pat Shingleton admits to filling out the book. Station manager Nick Simonette from WAFB says he saw the book in question and it did weigh heavily toward WBRZ.
Nielsen is forced to reissue a new ratings book that includes a note that reflects the elimination of the household from the rating.
I wonder how many tv station managers have told their employees not to fill out a ratings book if they receive one in the mail? I’m sure Shingleton isn’t the first tv employee to receive a book. I did once, but didn’t fill it out. I also never remember a station manager instructing me or anyone else to resist the temptation to screw with the numbers.
It doesn’t sound as if Shingleton will be disciplined. WBRZ President Richard Manship said it’s an internal matter but that “I have bigger fish to fry.”
I’m sure he regrets it happened. Not that he has a weatherman filling out Nielsen diaries that would influence the numbers. He just hates he got caught.