Interesting article in Ad Age by Bob Garfield. Terry Heaton’s been saying this ever since I first found his blog.
According to Nielsen, the network tv audience has eroded an average of 2% a year for a decade, even though the population has increased by 30 million. In February, for the first time, cable had a larger audience than broadcast. And the cost of reaching 1,000 households in prime time has jumped from $7.64 in 1994 to nearly $20 last year.
Read his thoughts here. (subscription required)
And now there’s this from Sam Donaldson who says network news is dead.
Although I believe he may be stretching things at this point, he does ask a question that may cause us all to think: “God forbid, if someone shot the President, which network would you turn to? It will be cable, the Internet- something other than General Hosptial being interrupted.”
Today…when hearing that the bells were ringing at the Vatican I found myself doing what I’ve probably been doing for years… turn to FOX or CNN.