I’ve never seen such crap on local tv than I have in Memphis during ratings.
I just got back in town in time to see the local 10. Sheesh. I wouldn’t have missed anything had I come in an hour later.
3 and 5 have spent a good part of the newscast going back and forth to a live shot of an interstate overpass on I-40. Breathless anchors and reporters talk about long delays as the State Highway Department prepares to implode the bridge to make room for an expansion. I drove through there just a couple of hours ago and didn’t really think much about it. They routed us up the off-ramp and then down the other side.
The stations keep checking back in with their reporters in the field (or mobile newsroom) for updates. Finally, the bridge blew and 5 was in a commercial break. Yeah, I have to admit it was kinda cool, but not worth watching in the little corner box or from the station helicopter for 35 minutes.
And when are the stations going to run out of ideas for using a “spycam” to see what’s dirty. I’ve seen this done to death. The reporter sneaks into a place, sets up the “spycam” and then runs a sponge over a surface, takes the sponge to a lab and have a guy in a white coat say “yeah…that’s really dirty.”
We’ve seen this with hotel beds, public restrooms, supermarket baskets, and now tanning beds. I know sweeps months aren’t about journalism and news and just about what a station can tease in a promo in order to get people to tune into that newscast for a few minutes. We all know this. But why do people keep falling for it?
A Nashville station is giving money away this month to people who tune in. Another has an exclusive with a guy who’s wife mysteriously disappeared. Shortly after, he skipped the country.
Why do the tv stations still use inflated ratings numbers to set their ad rates. Isn’t that kind of like ranking a college football team #1 to start the season because they beat “University of Utah at Monterey” 94-0?
I try not to watch Memphis local news during sweeps months.