The teases you see during many local newscasts in February, May, July and November (tv’s sweeps months) could scare the living daylights out of you (and your pets?)
I’m reminded of a story of how tv stations use these teases to try and entice you to watch their newscasts. These teases or promos catch you while you’re watching your favorite sitcom. The story goes one station promoted a sweeps piece by having their news anchor read the following 10 second ‘tease’:
“CAN YOUR SOCKS KILL YOU?”
Later in the evening the same anchor breathlessly asks the next question:
“IS THERE A KILLER IN YOUR SOCK DRAWER?”
Next commercial break, next tease.
“ARE SOCKS KILLING YOUR CHILDREN?”
The teases continued through every sitcom from 7 until 10. Another tease followed the first news block, and another came after the weather forecast. When the news continued the anchor looked right into the camera and said “Can those tube top socks in your dresser drawer be dangerous to your family? No, they can’t. We’ll be back with sports in just a moment.”
It isn’t the anchors fault. It isn’t even the fault of the producer or executive producer. It’s those darned consultants who dream up these ideas to pump up the ratings, no matter how silly they might be. I’ve often wondered if these consultants get together for a few drinks and joke about what they managed to talk a news director into doing. “You won’t believe what I convinced a station manager in Tampa to do” as they all laugh and joke about how gullible news managers can be.
I don’t get fooled into watching these outrageous stories on plants that kill or hookers that get arrested or frogs than can type (which one did I make up?).
Read Terry Heaton’s brilliant blog on the subject of news teases here
“We don’t get fooled again!” The Who